In the summer of 2011, Philadelphia Phillies All-Star Shortstop Jimmy Rollins attempted to break the Guinness World Record for farthest baseball hit by a bat.  The record of 575 feet, held by all-time baseball great Babe Ruth, was so impressive that Jimmy teamed up with Red Bull and the Sports Science Laboratory to create a high-tech bat in order to gain an edge.

The event became a city-wide spectacle.  A strip of the Ben Franklin Parkway was shut down so Jimmy could attempt to break the record in the heart of downtown Philadelphia while thousands of fans cheered him on.  Along with full coverage and analysis of the live event from ESPN, Stick Figure Productions documented the story from start to finish – investigating the science behind the creation of the bat to the physics of hitting a baseball.